Taylor Swift's Marketing & Legal Machines
Pop/Country sensation Taylor Swift has drawn raves from marketers for her use of social media but recent moves by her legal team threaten to tarnish that reputation.
Dude Lip-Syncing Living On A Prayer At Celtics Game Ignites The Crowd & Propels Bon Jovi Back Into The Billboard Hot 100 [VIDEO]
This video of a dude lip-syncing and dancing to Bon Jovi’s 80s anthem Living On A Prayer at a Celtics game ignited the crowd at the time, went viral in 2009…and has done it again.
Band Documents Tour Using Google Tour Builder [VIDEO]
This is a nice example of a band that used Google’s new Tour Builder tool to tell the story of one of their tours.
Internet-Hater Prince Goes Social [VIDEO]
Given Prince’s avowed hatred toward the Interent, it’s more than a little odd to see him dive into the social media waters head first.
Content Marketing: Grandma Drummer [VIDEO]
When a grandma walked into The Coalition Drum Shop in LaCrosse, Wisconsin, and started pounding away, someone there recognized a viral video in the making.
Preamp.fm – Concert Marketing App [VIDEO]
Preamp.fm recognizes your location, understands what bands and musicians will be playing near you soon, and builds a YouTube playlist of those groups for you.
Beck Covers David Bowie's Sound & Vision…Gloriously [VIDEO]
Lincoln sponsors Beck’s cover of the David Bowie song Sound & Vision.
Peter Gabriel Crowdsources Sledgehammer Remix Music Video [VIDEO]
Peter Gabriel has been asking his Facebook fans to recreate scenes from his amazing stop-motion animation Sledgehammer music video from 1986 via a custom Facebook Tab.
Thick As Thieves by Kalle Mattson
Awesome animation + great song is always a great recipe for a successful music video, as illustrated by Kalle Mattson’s music video for Thick As Thieves.
Getting Your Songs On Google Music
Google Music has an Artists section that takes you through a fairly simple process for getting your songs on the site.