Audio Consumption Behavior [REPORT]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Music Festival Marketing Idea: Clever Cover Songs Of Basilica Block Party Performers
This year, the Basilica Block Party has come up with a clever promotional tactic: Cover songs of some of the bands performed on the church organ.
18 Teaser Posters For Taylor Swift's Bad Blood Music Video Premier
Taylor Swift cleverly teased the premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters.
Coldplay Promotes Ghost Stories With Interactive Music Video
Coldplay is promoting its new Ghost Stories album with an interactive music video for the song Ink.
Dude Lip-Syncing Living On A Prayer At Celtics Game Ignites The Crowd & Propels Bon Jovi Back Into The Billboard Hot 100 [VIDEO]
This video of a dude lip-syncing and dancing to Bon Jovi’s 80s anthem Living On A Prayer at a Celtics game ignited the crowd at the time, went viral in 2009…and has done it again.
Content Marketing: Grandma Drummer [VIDEO]
When a grandma walked into The Coalition Drum Shop in LaCrosse, Wisconsin, and started pounding away, someone there recognized a viral video in the making.
Social Media & Music Discovery [INFOGRAPHIC]
This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.
Preamp.fm – Concert Marketing App [VIDEO]
Preamp.fm recognizes your location, understands what bands and musicians will be playing near you soon, and builds a YouTube playlist of those groups for you.
Jason Mraz's Twittersourced Music Video [VIDEO]
Singer/songwriter Jason Mraz asked his fans to tweet what The Woman I Love means to them and included some of those tweets in the music video for that song.
PSY Earns $8 Million From Gangnam Style [VIDEO]
PSY will rake in at least $8.1 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates.