Audio Consumption Behavior [REPORT]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
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Music Festival Marketing Idea: Clever Cover Songs Of Basilica Block Party Performers
This year, the Basilica Block Party has come up with a clever promotional tactic: Cover songs of some of the bands performed on the church organ.
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18 Teaser Posters For Taylor Swift's Bad Blood Music Video Premier
Taylor Swift cleverly teased the premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters.
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Coldplay Promotes Ghost Stories With Interactive Music Video
Coldplay is promoting its new Ghost Stories album with an interactive music video for the song Ink.
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Dude Lip-Syncing Living On A Prayer At Celtics Game Ignites The Crowd & Propels Bon Jovi Back Into The Billboard Hot 100 [VIDEO]
This video of a dude lip-syncing and dancing to Bon Jovi’s 80s anthem Living On A Prayer at a Celtics game ignited the crowd at the time, went viral in 2009…and has done it again.
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Content Marketing: Grandma Drummer [VIDEO]
When a grandma walked into The Coalition Drum Shop in LaCrosse, Wisconsin, and started pounding away, someone there recognized a viral video in the making.
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Social Media & Music Discovery [INFOGRAPHIC]
This infographic from Sol Republic illustrates how we discover and enjoy music in the age of social media.
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Preamp.fm – Concert Marketing App [VIDEO]
Preamp.fm recognizes your location, understands what bands and musicians will be playing near you soon, and builds a YouTube playlist of those groups for you.
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Jason Mraz's Twittersourced Music Video [VIDEO]
Singer/songwriter Jason Mraz asked his fans to tweet what The Woman I Love means to them and included some of those tweets in the music video for that song.
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PSY Earns $8 Million From Gangnam Style [VIDEO]
PSY will rake in at least $8.1 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates.
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