Content Marketing: Grandma Drummer [VIDEO]
When a grandma walked into The Coalition Drum Shop in LaCrosse, Wisconsin, and started pounding away, someone there recognized a viral video in the making.
Read MoreOne Direction Opens Pop-Up Store At Mall Of America [VIDEO]
Fans of the irresistible British boy band One Direction will soon have a place to buy all kinds of stuff at the Mall of America.
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Jason Mraz's Twittersourced Music Video [VIDEO]
Singer/songwriter Jason Mraz asked his fans to tweet what The Woman I Love means to them and included some of those tweets in the music video for that song.
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PSY Earns $8 Million From Gangnam Style [VIDEO]
PSY will rake in at least $8.1 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates.
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Peter Gabriel Crowdsources Sledgehammer Remix Music Video [VIDEO]
Peter Gabriel has been asking his Facebook fans to recreate scenes from his amazing stop-motion animation Sledgehammer music video from 1986 via a custom Facebook Tab.
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Taylor Swift Social-Sources Media Blitz For Her New Release [VIDEO]
Taylor Swift has selected a handful of her Twitter followers to literally follow her today and report on the behind-the-scenes of her media tour for her new album.
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Trombone Shorty On Austin City Limits
An example of how a new Trombone Shorty fan discovered his music from hearing a brief clip of a song on air without knowing the artist’s name.
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CBS' 1957 Sound Of Jazz Broadcast
On Sunday, December 8, 1957, CBS broadcast Sound Of Jazz, bringing together 32 leading jazz musicians for an hour-long tribute to the genre.
Read MoreJohn Taylor: World's Fastest Guitarist
One way of getting attention for you or your band is through documented feats of remarkable musicianship, ideally record-setting musicianship.
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