Earned Media

Content Marketing: Grandma Drummer [VIDEO]

July 24, 2013

When a grandma walked into The Coalition Drum Shop in LaCrosse, Wisconsin, and started pounding away, someone there recognized a viral video in the making.

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One Direction Opens Pop-Up Store At Mall Of America [VIDEO]

March 15, 2013

Fans of the irresistible British boy band One Direction will soon have a place to buy all kinds of stuff at the Mall of America.

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Jason Mraz's Twittersourced Music Video [VIDEO]

February 6, 2013

Singer/songwriter Jason Mraz asked his fans to tweet what The Woman I Love means to them and included some of those tweets in the music video for that song.

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PSY Earns $8 Million From Gangnam Style [VIDEO]

December 20, 2012

PSY will rake in at least $8.1 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates.

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Peter Gabriel Crowdsources Sledgehammer Remix Music Video [VIDEO]

October 26, 2012

Peter Gabriel has been asking his Facebook fans to recreate scenes from his amazing stop-motion animation Sledgehammer music video from 1986 via a custom Facebook Tab.

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Taylor Swift Social-Sources Media Blitz For Her New Release [VIDEO]

October 22, 2012

Taylor Swift has selected a handful of her Twitter followers to literally follow her today and report on the behind-the-scenes of her media tour for her new album.

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Beethoven's 9th Flashmob

August 26, 2012

I guess this is how they did flashmobs back in the day.

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Trombone Shorty On Austin City Limits

June 3, 2012

An example of how a new Trombone Shorty fan discovered his music from hearing a brief clip of a song on air without knowing the artist’s name.

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CBS' 1957 Sound Of Jazz Broadcast

March 25, 2012

On Sunday, December 8, 1957, CBS broadcast Sound Of Jazz, bringing together 32 leading jazz musicians for an hour-long tribute to the genre.

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John Taylor: World's Fastest Guitarist

January 8, 2012

One way of getting attention for you or your band is through documented feats of remarkable musicianship, ideally record-setting musicianship.

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